Hello there, we’ve been expecting you. Thank you for joining us at Casa Cinco.

Our events are kicking off soon - and yes, of course you’re invited. See below for more details.

This week we’re redefining luxury, connection, and feedback. Happy reading!

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Andy

HAPPENING AT CASA CINCO

Our events are kicking off the week of March 25th and yes, you’re invited. Click the button below for a sneak peak of The Calendar (Can’t be bothered? Check our Instagram for live updates).

👋HEY LONDON: Join our (unconventional) Book Club, experience white wines in good company, and pop by our open house on Sundays.

👋HEY MADRID: Get a taste of the events going on in London, plus come flirt with us before the Feria de Sevilla. Yes, you read that correctly.

👋HEY MUNICH: Keep an eye out, we’re coming soon.

We’ll follow up with more details and RSVP’s in our next newsletter. Have an idea in mind? Reply to this email and let’s have a chat.

FOR INSPIRATION

On a recent podcast with Vogue, Gabriela Hearst provided listeners with an unconventional definition of luxury - one intrinsically tied to connection.

Growing up on a cattle farm in Uruguay, Gabriela learned from a young age how to be resourceful and connect with our planet. She has now translated these lessons into her work in fashion, arguing that quality should be assessed from a utilitarian point of view (fun fact: James Dyson thinks the same way). In other words, a luxury item must be built to last. Luxury must be sustainable.

The inspiration for you is twofold: buy products that last, and create products (or services) that are incrementally better than those already out there. Otherwise, there is no point.

P.S. A bit more inspiration from another quote on the podcast:

FOR CONVERSATION

Inspired by last week’s newsletter, I decided to push the idea of hospitality into less obvious industries. Can companies in tech, utilities, transportation, and more operate hospitably and establish a connection with customers?

What we currently receive as customers - birthday emails and sporadic discount codes - are one-sided attempts at connection. These completely miss the point and are more self-promoting and transactional than emotional and hospitable. This UX designer argues that the antidote for transactional interactions lies in proactivity and personalization, which provide the unreasonable hospitality (cue Will Guidara) we all unconsciously seek as emotional beings.

Should companies outside the hospitality industry also seek to establish a connection with customers, or do we not care?

FOR ACTION

Organizational psychologist, Wharton professor, and bestselling author, Adam Grant is full of actionable bits of wisdom. In his latest book, “Hidden Potential”, Grant argues that success is not just reserved for prodigies - all of us have a shot at succeeding at whatever we set our minds to.

Among many other things, what we need in our journeys is coaches. Coaches provide advice - forward-looking, actionable, and helpful insights into ways we can improve. What we tend to get, however, are critics and fans. Critics and fans provide feedback - backward-looking and static commentary. Good, but not great.

The actionable insight for you is: ask for advice instead of feedback. This small change in wording upgrades critics and fans into coaches and may completely transform the quality of the insights you receive.

Want more of Casa Cinco? Founding Member subscription coming soon. Get access to:

• 15% discount on all Casa Cinco events

• Invite-only events

• Early access to Casa Cinco applications (coming fall 2024)

• Casa Cinco WhatsApp group

• And more…

We’ll talk soon. Thank you for joining us at Casa Cinco

Not sure Casa Cinco is for you? Have advice on how we could improve? Schedule a quick chat with Andy.