Hola, hola! Welcome to Casa Cinco, a weekly newsletter curating connection.

Are you building or investing in the hospitality and consumer industries? See the bottom of this email and connect with Casa Cinco.

This week I’m encouraging a shift in our mindset and asking for your input on June’s deep dive (see May’s deep dive on private members’ clubs here). Happy reading!

Here’s to connecting,

Andy

HERE’S HOW YOUR IDEA MAY WORK OUT

“Hey, can you talk? I need entrepreneurial therapy”

My friend was about to take the next big step with her venture and described her mood as ‘70% ecstatic, 30% freaking out’. Only reasonable, considering she’s worked relentlessly on her start-up for the past 3+ years.

Despite her work, ambition, and perseverance, she still had people around her belittling her vision. ‘Doesn’t your little project seem a bit risky? Why don’t you look for a proper job instead?’. This fed into the 30% of her that was already freaking out, hindering her execution (and mood). Cue entrepreneurial therapy.

If you’ve taken any type of risk, whether professional or personal, I’m sure you can relate. People usually react to risk-taking with a list of reasons why doing so will not work out. Makes sense, considering humans are naturally wired to identify threats (i.e. ‘watch out, there’s a tiger!’). And although it usually comes from a place of care, it doesn’t really help.

You see, the person taking the risk is usually most aware of what could go wrong (with exceptions). They’re ‘the man in the arena’. Listing the reasons why something will not work out is the equivalent of building a wall on someone’s path. Instead, people should put their energy on building bridges.

Walls vs. bridges come down to a shift in mindset, one that fights the urge to share why things will not work out and focuses instead on how things may work out (related: be an agent, not a gatekeeper). That easy, and that hard.

In his interview with Oso Trava, Mario Sicilia from Bomi attributes his success precisely to this shift in mindset (min. 31:33). Having raised a search fund, Mario and his team initially overlooked the acquisition of Bomi only to revisit it at a later time under a different lens. Instead of looking for reasons why the deal wouldn’t work out and calling it a day, they focused on how the deal could work out and got to work. This pushed negotiations forward into what would later become one of the most successful search fund stories in LatAm. How’s that for a little project! 

Note: the interview is in Spanish for any of you looking to practice un poquito.

The inspiration for you is: next time a friend comes to you with a dream - dream with them.

WOW, you want to compete against Starbucks? That’s fascinating! How can I help? How can your first location make a statement? How big can this one day be, and how can you prepare for that?

Allow yourself to believe. Well, what if it does work out? 

WEEKLY CURATION

PEOPLE

• Investors = artists: Danny Almagor on ‘How finding my why changed the way I invest’ for The Conduit

• Building trust in the experience economy

• Watch: We’re all in the business of serving other people

PRODUCTS

• Yes, non-toxic scented candles exist. Melto is here for us

• If you’re ready to wave your IKEA furniture goodbye, check out Retroloop 

• Anyone else disturbed by the waste of plastic dental care? Stimmie makes reusable toothpicks (please wash after use…)

PLACES

• Need to touch grass? You’re not alone - wellness farms are on the rise 

• McKinsey helps design stores that are inclusive for all 

• Travelers are now ‘explorers’, picking destinations based on meaningful, transformative experiences

CONNECT WITH CASA CINCO

Are you an entrepreneur or investor in the hospitality and consumer industries? Not sure if what you do fits in these categories, but you’re all about making people happy?

More than simply alive, are you helping others to live more fully?

I’m building a network of entrepreneurs and investors who put people first. Join others like you by replying to this email with the subject line “MEMBER” and let’s connect.

We’ll talk soon. Thank you for joining me at Casa Cinco.

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